Success story à la Française, ba&sh

A few weeks ago at the opening of the first ba&sh store in Switzerland (Geneva), I had the pleasure to meet and interview two incredible women, Barbara Boccara & Sharon Krief the two creators of the French brand ba&sh.

During this special moment shared with them, I felt a symbiosis between the two childhood friends. They complete each other sentences, Barbara speaks on Sharon's name and conversely. While the waiter offers us a chocolate, Sharon exclaims: "Barbara, don't you like it? Because if Barbara does not like it, I'll love it! Contrary to fashion, we don't have at all the same taste with food." Humble and proud of the success achieved with their brand, they always exclaim theirself with a ton of enthusiasm when they talk about their collections. Mostly inspired by their friends and themselves, the collections are conceived in function of their wishes and needs. A success story à la française that was born with one and single goal: Creating a project together.

Barbara and Sharon launched the brand ba&sh in 2003 and it is almost by chance, as they both don't come from the fashion industry. Barbara was working as a PR and Sharon was a lawyer. While they could have opened a restaurant or a café, an investor offered them the opportunity to start a prêt-à-porter business. Without any idea about the fashion business, the two women decided to position theirself with a consumer vision by creating a brand that would be between the luxe and the mass market. High-quality products with affordable prices.

We often say that difference is an asset. A true story for the brand ba&sh. Two different women with an unwavering friendship, their different ideas and desires enrich each of their collections. "If Barbara wants to create a model that I do not like, it does not matter because there are a lots of ba&sh women! So we produce it and include this piece in our collection". The two women work in the same office close to each other. They are always aware of each other activities.

"Our strength is probably that we don’t come from the fashion industry but from the Street.” The story of the brand is based on a great friendship. Unpretentious, they have embarked on an adventure where passion, friendship and hard work drove them to success.

The ba&sh woman is a woman who loves life, an happy womand who likes traveling and who is active. She looks like Barbara & Sharon friends. The ba&sh woman is evolving with Barbara & Sharon, she takes care of her. Even a Yoga collection is coming soon!

"We create and produce at first what we want to wear!" This season, both of them are craving for capes, belted coats and can't wait for spring to wear long printed dresses. When I ask them which essentials every woman should have in her wardrobe, they answered me without any hesitation: "A little black dress and a Jeans, we all need a great pair of jeans!”

After developing their brand to the international, our 2 French designers have a crazy dream: “Why not opening a ba&sh hotel" they said. "A place where we could receive our friends and sharing some good times!"

Scenic View from Brooklyn.

I am back! After a few exciting days in the city, I am finally sharing my first pictures from New York! The past days were kind of busy as a friend of mine was in the city for a few days and I did the New Yorker tour guide for him! As you know, I came quite often in the city and don't really "visit" anymore. I mean, there is always something to explore in this city but I don't go all the time to the Basics Tourists spots like Brooklyn Bridge, Times Square, Rockefeller! I do enjoy going there but I don't cross the Brooklyn bridge every time I am in the city! One thing I can say (people following me on snapchat saw it) is that we ATE like crazy! I will have to control myself for the next weeks because we did tons and tons of "cheat" meals! Going to talk about all those places in the next post!

For a long day of walk like we always do in New York, I love wearing a comfy pair of sneakers like my new adidas Stan Smith. On that day, the weather wasn't crazy cold but still a bit windy and chilly. I wore my favorite faux fur jacket which kept me warm all day! To carry my camera and all my stuffs, I always need a medium size bag - Before leaving for New York, I got this new one from Moschino (Available on Zalando) and it is just the perfect bag for visiting a city! I am wearing it everyday!

We took those pictures at the end of the day after walking a little 13km (an application told us that... haha). You can see that my bun and my make up was at the end of their life! 

Outfit of the day
Coat : H&M Trend collection
Jeans : Tally Weijl
Sneaker : Adidas Stan Smith
Bag : Moschino via Zalando (available HERE)

The place where you can enjoy this speechless view is called : Bushwick Inlet Park in Williamsburg. There is some other very cool places to admire this scenic view in Brooklyn : Dumbo & Grand Ferry Park. 

Winter Culotte.

Hello, Good morning! 

The weather in Switzerland is currently very clement for the season! We won't complain about it! It so pleasant to get dress without having to wear a thousands layers on you! On that day, I was wearing some of my currents favorite pieces. I love every kind of culotte trousers and I own a few of them. I especially love wearing them with boots, it gives a winter style to the look.

Are you ready to start a new week? For me it's going to be very intense the next days as I am leaving for New York on Wednesday morning! It's time to start packing again, which is something that I don't like that much. You may ask why I don't like it, it is essentially because I always want to bring everything with me... drama! I can't believe, I will be back in the city in a few days only! So to make sure I am not going to spend my Tuesday night packing, I already started to check the main things that I am sure to bring with me. As I am staying 3 weeks in the city, I have to think about so many things : beauty products, outfits for the day, outfits for the night, shoes for any occasions, accessories, and all my working stuffs like my macbook, my chargers, my camera etc etc....! Last year, I did a little checklist for when I travel and I now use it all the time to make sure I didn't forget anything!  It is so useful and I would recommend you to write one as well! Oh maybe I could share it with you, is that something that may interest you? LET ME KNOW ! I can write a special article about packing! It can save your holidays! And you a fashion blogger, I always want to have as many outfits possibilities as I can and it would be a drama to forget something like my camera!

Oh and I almost forget to tell you an exciting project! Last week, I had a meeting with a brand that I admire a lot for years and years! I am so happy to annonce you that I am going to work this year with the prestigious brand Calvin Klein as one of their Swiss digitale ambassador! I am so excited about it and I can't wait to share more about it with all of you!

See you very soon on BBB !
Denim Shirt : Zara
Jacket : H&M, trend collection
Culotte trousers : Zara
Boots : La Redoute ( in SALE HERE)
Backpack : Vintage, Versace
Sunglasses : Céline Paris

The Power of the Stiletto.

Photography by May

The power of the Stiletto, have you ever look at a powerful woman shoes? Most of the time you will see a serious pair of high heels on her feet! Black stiletto have this power to turn you into a different person! Of course, you can be very chic and elegant with a pair of flats but girls, nothing compare to a pair of black high heels! It intimidates people around you and it also make you feel more confident and sexy. 

I paired my pair of favorite black stiletto with a mom jeans. I want to say that wearing a mom isn't always easy as it isn't the most flattering fit. What I especially like with this look is that if you  change your heels into a pair of sneakers, the outfit will look very cool but so different!

by the way, the countdown starts again ! 8 days left before heading back to my favorite city, New York! I am so excited about it and I can't wait to share my food, what I see, what I do, what I think during the 3 weeks I will spend there! let me screammmm my happiness ! I can't wait to go up the Rockfeller Building again and admiring the breathtaking view from the top! I do it every time I go in Gotham and definitely can't get enough of it!

Wearing :

Coat : Miopo
Knit : Zara
Mom Jeans : H&M
Heels : Bata
Hat : H&M
Belt : Vintage YSL